STONEGARDEN WINES
Across a full season I worked with Cherie Hausler to create a huge body of film and photography around the launch of Stonegarden Single Origin Ale.
This was a large-scale undertaking that followed the story from seasonal planting and harvesting right through to the finished product. We created marketing material across web, print and large-scale outdoor screens, as well as content for product launches, trade shows and events around Australia.
The film below was created across almost a year and became a central part of the industry launch events. It was one of those projects where being involved for such a long period allowed us to properly understand the story, the people and the place behind the product.
Cherie and I have worked together for many years and have developed a really close creative relationship. There is an enormous amount of trust between us, and that allows the two of us to work quickly, adapt to whatever is happening and create the kind of work that would often require a much larger team.
Increasingly, the work we make together sits somewhere between food, people, place and storytelling. We have several new projects underway at the moment, and I’m very excited about where they are heading.
